Welcome to Betterer Foods

Making America's Favorite Foods Healthier

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Who We Are

Betterer Foods (BF) is a startup branded food company founded by Keith Belling, the founder and former CEO of popchips, which he led to almost $100 million in sales in less than 5 years. The innovative popped snack company won numerous awards and acclaim, including being named one of “America’s Hottest Brands” by Advertising Age. 


BF is preparing to bring an innovative new product and brand to market in Q4, 2018, in a large, highly commoditized category that has historically seen little innovation. While still in stealth mode, the focus is on making one of America’s favorite foods healthier.  Keith is assembling a small, talented team in San Francisco, and has already attracted a set of world class advisors and investors. Packaging, marketing collateral and the website have been developed with IDEO. 


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